For SaaS and fintech founders who’ve outgrown vanity metrics
That reckoning changed how I work. Now I build content systems designed to justify themselves in a boardroom — not just in a marketing report.
Content strategy and writing for B2B brands. The Revenue Content Chain framework for marketing teams who need to justify their work to leadership. And training programmes for companies and colleges building the next generation of revenue-first content thinkers.
Full-stack editorial planning, SEO frameworks, LinkedIn strategy, and fractional writing for SaaS and fintech brands that need senior content without a full-time hire.
Available nowA five-stage framework that connects content to CFO-friendly outcomes. Delivered as a workshop, a consulting engagement, or a structured course for your marketing team.
Available nowCorporate training on employee advocacy and revenue-first content systems. College programmes on marketing and copywriting as a commercial discipline, not a creative one.
Available nowFive stages that connect every piece of content to a CFO-friendly business outcome. Built from 9 years of content that had to justify itself in boardrooms. The methodology behind everything I consult on, teach, and build tools around.
“And once upon a time I wrote a poem in school — that very moment, destiny made me a writer.”
I began with a poem. Blogged through college. A viral essay found its way to HuffPost before I had a career plan. Today I build content systems for B2B companies, train marketing teams and college students on revenue-first content thinking, and write fiction about faith, grief, and the human condition.
Nine years of content marketing. Three years at Sprinklr. A year at Azentio — where I learned that 3.4 million impressions and a CFO who wants answers are two very different things. That reckoning became the Revenue Content Chain. I am building a content company spanning philosophy, scripture, physics, and eventually short films. The training, the tools, and the consulting fund it — and they are worthwhile on their own terms.
Two audiences. One belief: content is a commercial discipline, not a creative exercise. Every programme is built from experience, not theory.
Employee advocacy, the Revenue Content Chain, and LinkedIn strategy for marketing and HR teams. Built on the Azentio playbook that reached 3.4 million people using a 60-person internal team with no paid amplification.
Marketing and copywriting for students who want to understand content as a commercial discipline. Closing the gap between what colleges teach and what companies actually need from a marketing hire on day one.
On the Revenue Content Chain, employee advocacy, and building a solopreneur content company from scratch — alongside the philosophy, scripture, and physics that shape how I think about everything else.
The complete framework — how Reach, Capture, Influence, Close, and Compound connect to create content that a CFO can actually read and a marketer can actually defend.
Read the framework →Company content gets 2% reach. Employee content gets 8x more engagement. The maths is obvious. The implementation is where most programmes fail — and here’s what separates the ones that work.
Read the piece →He didn’t pitch his kingship. He showed up, killed the lion, killed the bear, and let the story travel. There is a content strategy in that — patient, compounding, and impossible to fake.
Read this one →Purpose-built tools from 9 years of B2B content experience. Per-use pricing — pay only when you need them.
Character-driven fiction at the intersection of faith, grief, and the human condition. Available on Amazon Kindle.
Weekly insights on the Revenue Content Chain, building a solopreneur content company from scratch, and the philosophy, scripture, and physics that inform how I think — for founders, marketers, and curious people who want content that compounds.
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